When people think of a brand, they usually just think of a logo. A logo is part of a brand, but there’s so much more to it than that. When developing your gamer brand, yes, think about your logo design but don’t ignore the rest of the elements that will turn help you develop a complete and cohesive brand.
To start, think about the personality you want your brand to reflect. Since your brand is you, think about your strongest personality traits and how you can turn these into an asset for your brand. For starters, you need to have a presence in front of the camera and something that sets you apart from your competition. It’s always recommended that you be original and authentic because viewers respond better to this.
Next, use these aspects to create the visual elements of your brand. An easily identifiable visual brand will make you look more professional and trustworthy, so suffice to say it’s very important if you want to be an influencer. To start, use an avatar maker to create an image that shows who you are. You can use this as your logo or profile picture on your different stream channels, YouTube account, and social media accounts. It’s also recommended that you create assets for your different accounts that fit your brand. Use the same color palette, fonts, and imagery when creating things like YouTube channel art, social media posts, and your Twitch assets. If you’re posting on YouTube, a branded intro video is also a must along with end screens that can lead to more views and subscribers.