Snake oil reviews tell you all Perry is a classic internet scammer through and through. Just peruse the glowing reccommendations and you'll realize you are already being played. There is nothing here that you cant learn for free from Google.
Good book - Worth the price! If you are going to use Google adwords ... You need this book. It will save you several times its cost and will gain you sales. It is a quick read and nicely setup.
Poorly formatted for Kindle and outdated. There is quite a bit of good information in the book but I have a couple complaints.
First, the images are far to small to be useful on the IPad and Mac OS Kindle software even when zoomed in (the images just get very fuzzy). The images are referred to in the text quite often and unfortunately you have to piece together what he's referring to. I'm not sure about the kindle device but I would be surprised if its any different. When I pay for a book for the Kindle I would expect the publisher to at least check the quality before putting it up for sale. Entrepreneur Media is the publisher (why am I not surprised?). Anyway, if you want to buy it get the sample first and check out the images.
Second, he refers to a number of online tools that are either non-existant or no longer relavent. When I browsed the books on Adwords I was looking for something recent since this stuff gets outdated fairly quickly. The paperback version of the book is dated in 2010, but the kindle version says 2007. I didn't notice the 2007 date or I would have passed, this is my fault since I should have noticed it.
Another reviewer didn't like the glowing endorsements but I think the underlying content is still worth the price. I just recommend you find something more recent or at least avoid the kindle version.
Ultimate Google Adwords Guide is the Ultimate If you have, or are considering your own website you need this book. Simple to understand for us non IT people. It walks you through the process of setting up a Google Adwords marketing campaign for your website and how to reduce the costs of that campaign substantially. It's nice to buy a product that pays for itself right from the start! Get it before your competition does!
Good book. There's others. Very good book. Complete - gives you other resources. Very easy to follow. I suggest you also look at Geddes's book and the exam preparation on Google. Only criticism is they have a bit of "how to become a millionaire" type of copy in it. Just tell me what to do. There are enough hacks out there with their 10 page Internet infomercials that are doing that.
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